B.Com I Marketing 2010
B.Com I Marketing 2010
NOTE: Attempt any FIVE questions in all. All questions carry equal marks.
Q.1. Banking industry has been growing n Pakistan for the past five years. Marketing of banks largely depends upon customer satisfaction effective interaction and convenience. Banks have been introducing new products and large numbers of people are now benefiting with them. Overall this indicates a good sign for our economy.
Keeping in view the above situation, answer the following questions.
i. Name any five products of banks.
ii. Describe various methods through which banks been promoting their products. Which promotional tool, do you think is most effective?
iii. Explain three most important external environmental factors affecting of banks in Pakistan. Suggest marketing strategy to complete with these factors effectively.
Q.2. (a) Draw Product Life Cycle (PLC) curve and explain its different stages.
Q.2. (b) In which stage (s) of PLC, the company usually requires heavy promotional activities? Give reasons.
Q.3. (a) Explain different types of distribution channels generally used in marketing.
Q.3. (b) Briefly state the importance of wholesalers and retailing in service organizations.
Q.4. (a) Explain the role of transportation and storage in effective distribution of goods.
Q.4. (b) State the factors which usually affect pricing decision.
Q.5. (a) Define Marketing. Explain the difference between the concepts of Marketing.
Q.5. (b) Discuss the functions of marketing.
Q.6. (a) What is “Market Segmentation”? Explain the idea behind Market Segmentation.
Q.6. (b) Describe in brief, various methods of Market Segmenation.
Q.7. (a) Define Advertising and differentiate it from Personal Selling.
Q.7. (b) Define “Sales Promotion” and give some examples of sales promotion techniques currently used in the market.
Q.8. Write a short notes on any TWO of the following.
i. Importance of Product Mix
ii. Types of Wholesalers
iii. Consumer Demographics
iv. Branding and Labeling
v. Marketing Information System (MIS)
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