B.COM II Business Communication 2005 (Private)
B.COM II Business Communication
Instructions: Attempt any FIVE questions. Question No. 10 is compulsory, Answer in English. All questions carry equal marks.
Q.1. (a) What is Business Communication? Briefly state its main objectives. (10)
Q.1. (b) Discuss the importance of Business Communication within and outside a Business Organization. (10)
Q.2. (a) Explain any seven “Commandments” for good Listening. (14)
Q.2. (b) State the responsibilities of a listener. (06)
Q.3. (a) Define Interview and describe various kinds of Interview. (15)
Q.3. (b) What is the importance of opening paragraph of a Business Letter? What suggestions will you give to make it effective? (05)
Q.4. (a) Explain the importance of “Planning Steps in Communication”. (05)
Q.4. (b) What do you know about “Resume what art its contents”? (05)
Q.5. (a) Briefly state the uses of a Sales Letter. (08)
Q.5. (b) As a manager of a Bank. Write a sales promotion letter welcoming a new customer. Who has just opened an account with your Bank? You may assume necessary details. (12)
Q.6. (a) What do you understand about “full block” and “AMS” simplified letter formats? (10)
Q.6. (b) Describe the advantages of Business Report. (10)
Q.7. (a) Explain in detail the writing principles of “Clarity”, “Conciseness”, “Completeness” and “Correctness”. (14)
Q.7. (b) State the similarities in oral and written communication. (06)
Q.8. Write short notes on any TWO of the following: (20)
1. Capital market and commodity market
2. Organizational plan of a good newsletter
3. Order letter
4. Importance of dictating
5. Process of Communication
Q.9. (a) What is the Business Report? Describe its value in management. (06)
Q.9. (b) Farhan Company, Super High Way Karachi is facing the problem ‘decline in Sales’ for the last four years.
As an “Executive Officer” write a memorandum report to the director of the company pointing out the causes and remedial steps. Assume necessary details. (14)
Q.10. (a) What is Market Report? Discuss its importance. (10)
Q.10. (b) Explain any FIVE of the following Market Terms: (10)
1. Bullion
2. Dividend
3. Bear raid
4. Blue Chips
5. Bare
6. Call Rate
7. Forward Business
8. Trapped bull
9. Ready Business
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