B.COM Business Communication 2007 (Regular)
B.COM Business Communication
Instructions: Attempt any FIVE question including Question No. 9 which is compulsory.
Q.1. (a) Define Communication. (04)
Q.1. (b) “Communication is the life blood of a business organization”. Explain in detail. (16)
Q.2. Describe any five Business Writing Principles with examples. (20)
Q.3. (a) Define Privilege and its types. (08)
Q.3. (b) What do you mean by fraud? Describe it. (06)
Q.3. (c) What precautions should be taken while writing collection and non-recommendation letters? (06)
Q.4. (a) What is difference between solicited and unsolicited job letter? (05)
Q.4. (b) A Trading Company requires a commerce graduate for the post of ‘Sales Executive’. (15)
Required: Draft a job letter along with C.V. to the Manager Personnel Department of company Assume necessary detail.
Q.5. (a) Explain briefly the contents of ‘Claim Letters’. (06)
Q.5. (b) Evershine Electronics has received a consignment of 100 T.V. sets. After (checking the consignment it was found that 15. T.V. sets had scratches on screen and 5 T.V. sets were not showing pictures. (14)
Required: Write a claim letter to Faran Electronics, Sialkot asking them for the replacement of defective T.V. sets.
Q.6. (a) What is continuous system of sales letter? (05)
Q.6. (b) One of your old customers has not transacted with your organization during the last six months. (15)
Required: Write a Sales Promotion letter to bring him back into your business mentioning the new services introduced during that period. (Assume necessary details).
Q.7. (a) Define Business Report and state its role in business. (06)
Q.7. (b) Waheed Corporation has been facing the problem of high rate of labour Turnover for the last one year. The efficiency of the organization has been affected badly. The Managing Director has requested you to investigate the matter and submit your findings with suggestions. (14)
Required: Write a letter report. Assume yourself to be the Personnel Manager. Use imaginary details.
Q.8. (a) Define a Problem-Solving meeting. (04)
Q.8. (b) Describe the responsibilities of an interviewer and an interviewee during a job interview. (16)
Q.9. (a) Define Market Report. (03)
Q.9. (b) How does market report help investors to make a better decision? Discuss. (07)
Q.9. (b) Explain any FIVE of the following Market Terms: (10)
1. Ready Business
2. Trapped Bull
3. Call Rate
4. Bear Raid
5. Blue Chips
6. Scrip
7. Underwriter
8. Budlah
9. Free Market
10. Hedge
OR
Sentiments in the Local Cotton Market has become greatly bearish during the week under report. Support from bull operators has been totally withdrawn and prices have begun to record a new low each today. To all intents and puproses an utter demoralization has come to prevail in the market.
Required: Explain the under line words / Phrases and review the paragraph in simple language.
Q.10. Write a short notes on any TWO of the following
1. Methods of delivering oral representation.
2. Importance of opening and closing
3. Feedback
4. Kinds of Leadership
5. Visual aids.
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