B.COM II Business Communication

Instructions: Attempt any FIVE questions including Question No. 9 which is compulsory.

Q.1. (a) Define Communication? Discuss the flow of communication inside a Business Organization. (10)
Q.1. (b) “Communication is effective only if it reflects in the mind of the receiver a true image of thoughts conveyed by the sender”. Discuss in detail. (10)

Q.2. (a) Explain briefly the “Capital Market” and its types. (08)
Q.2. (b) Explain any FOUR Business Writing principles with example. (12)

Q.3. (a) What factors in an “Organizational Environment” cause Noise. (05)
Q.3. (b) List the barriers to effective communication. (05)
Q.3. (c) Give suggestions at least TEN for good opening and closing paragraphs. (10)

Q.4. What are the legal aspects that must be considered in Business Communication? Elaborate. (20)

Q.5. (a) Define Listening. (05)
Q.5. (b) Explain the Factors of Communication with the help of diagram. (15)

Q.6. (a) List the different formats of Business Letters. (04)
Q.6. (b) A post of “Accountant” is advertising in the Daily “DAWN” of Sunday’s Issue. (16)
Assume yourself if a candidate for the same and draft a suitable “Application” and a “Resume” and mail it to personal Manager P.O. Box-7800 C/o. Dawn assume necessary detail.

Q.7. (a) Write a Sales promotions letter as the owner of a photographic firm to one of your customers on his success at B.COM examination. (Use imaginary details) (12)
Q.7. (b) M/S SANA TRADERS, Karachi, sent to you an inquiry regarding the financial stability and business reputation of M/S RAZA ASSOCIATES Lahore. (08)

Q.8. (a) Define a Business Report. Why is it called as the tool of Management? (06)
Q.8. (b) Write a “Letter report” as the manager of M/S Fizza Textile Mills Ltd. for the Managing Director focusing on the causes of factory accidents, types of injuries suffered, compensation paid along with your findings/suggestions. (14)

Q.9. (a) Define Market Report. What are the uses or advantages of Market Report? (10)
Q.9. (b) Explain any FIVE of the following Market terms: (10)

1. Bullish Hella
2. Spade
3. Collateral
4. Glut
5. Ready Business
6. Slump
7. Blue Chips
8. Dumping
9. Bearish sentiment
10. Forward Business

Q.10. Write short notes on any TWO of the following

1. Guidelines for Dictating
2. Responsibilities of the listener
3. Qualities of “Order letter”
4. Memorandum Report and letter Form Report
5. Oral and Written Communication

By Fahim Patel

Fahim Patel is the Content Manager of guesspapers.net. A graduate from Karachi University, he has intensive experience in content production.

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